Layla, founder of Jolie.

Words from the Founder

“I created Jolie with a simple belief: beauty begins with water. We care so much about what we put in our bodies, but often forget the importance of what we put on them. My dream is for every woman to turn her daily shower into a moment of pure, essential self-care.”

From idea to rewards

  • The Discovery — A Contrast That Changed Everything

    When I left my home in the UAE to study in Lebanon, I didn’t expect water to be what inspired me most. But it was.
    There, surrounded by natural springs and softer water, I noticed a dramatic difference my skin was calmer, my hair felt healthier, and even my showers felt like rituals. That simple contrast opened my eyes to something I had never questioned: the quality of our water matters deeply.

  • The Idea — From a School Project to a Bigger Purpose

    Back home, the water was harsher filled with chlorine, heavy metals, and irritants I had never noticed before. My skin reacted, my hair dulled, and I knew this was more than a personal issue.
    So I turned this realization into my university project. I designed Jolie, a shower filter meant to restore water’s purity and protect what it touches most: our skin. It was born from research, heart, and a mission to offer clean, nourishing water in every home.

  • The Impact — Recognition and Real Change

    What started in a classroom quickly grew beyond it. Jolie captured attention. I received awards for innovation in wellness, and my project was featured in competitions and panels.
    But the biggest win? Seeing the impact on people’s lives.
    Jolie became more than a brand, it became a movement for beauty that starts with water.

    Scientific Excellence

    The Mohammed Bin Rashid Medal for Scientific Excellence is a prestigious award that honors individuals who have made groundbreaking contributions to science, innovation, and research.

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